What is in a name Part Deux

The RSS battle has been going back and forth with Scoble Vs everyone else. A good point was made that Firefox calls RSS "Live Bookmarks" and their documentation has no reference to RSS, only to "Feed". Dealing with so many vested parties is difficult, because everyone thinks their way is best. In the end, people need to focus on the users. What will mom and pop that uses AOL do with RSS. The challenge then is not to see RSS as a brand but a common naming convention for RSS. If it is RSS, then it will die? Will the AOL users of the world get it?

I wish I had the magic answer to give to MS and Apple and Yahoo, but I have a feeling they are going to do what they want to differentiate their brand.

So where do we go from here? I suspect there will be a continued debate, Dave and Scoble and the rest of the sphere will continue to make it a lively topic and then RSS will change.

It seems there is a push to further take RSS to a new standard with RSS3. New site is up at rss3.org and from the first forum posts, no one is happy about it. I wonder what Mr Winer has to say.

In any event, it is an exciting time for people that are involved in blogs and RSS. I am sure the future will bring change.

Technorati Tags: blog, RSS